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The Future of Competition: Co-Creating Unique Value with Customers
The Future of Competition CoCreating Unique Value with Customers
Author: C. K. Prahalad, Venkat Ramaswamy
In this visionary book, C. K. Prahalad and Venkat Ramaswamy explore why, despite unbounded opportunities for innovation, companies still can't satisfy customers and sustain profitable growth. The explanation for this apparent paradox lies in recognizing the structural changes brought about by the convergence of industries and technologies; ubiqu...  more »
ISBN-13: 9781578519538
ISBN-10: 1578519535
Publication Date: 2/18/2004
Pages: 320
Rating:
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Publisher: Harvard Business School Press
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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