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The Future of Competition: Co Creating Unique Value with Customers
The Future of Competition Co Creating Unique Value with Customers
Author: Venkat Ramaswamy, C.K. Prahalad
Text presents a new approach to value creation; showing that the traditional, firm-centric view of value creation is being challenged by active, connected, and informed consumers. DLC: Competition.
ISBN-13: 9780143061908
ISBN-10: 0143061909
Publication Date: 4/30/2006
Pages: 272
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Publisher: Penguin Books
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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