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The Future of Marketing: Lessons from 18 Leading Brands on Transforming Your Marketing Strategies to Survive The Age of the Consumer
The Future of Marketing Lessons from 18 Leading Brands on Transforming Your Marketing Strategies to Survive The Age of the Consumer
Author: Nicholas Johnson
Reinvent marketing for your radically new environment: smarter, faster, more agile, more customer-driven! In this "by marketers, for marketers" primer, Nicholas Johnson offers evidence-based guidance for transforming what you do, and how you do it.   The Future of Marketing shows how to anticipate and respond to relentless change in channe...  more »
ISBN-13: 9780134084503
ISBN-10: 0134084500
Publication Date: 7/5/2015
Pages: 256
Edition: 1
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Publisher: Pearson FT Press
Book Type: Hardcover
Members Wishing: 1
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