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Search - Gaining Momentum: Managing the Diffusion of Innovations (Series on Technology Management - Vol. 15 )

Gaining Momentum: Managing the Diffusion of Innovations (Series on Technology Management - Vol. 15 )
Gaining Momentum Managing the Diffusion of Innovations - Series on Technology Management - Vol. 15
Author: Joe Tidd
Diffusion, or the widespread adoption of innovations, is a critical yet under-researched topic. There is a wide gap between development and successful adoption of an innovation. Therefore, a better understanding of why and how an innovation is adopted can help develop realistic management and business plans. Most books on this topic use a single...  more »
ISBN-13: 9781848163546
ISBN-10: 1848163541
Publication Date: 7/29/2010
Pages: 448
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Publisher: Imperial College Press
Book Type: Hardcover
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