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Game-Changing Strategies: How to Create New Market Space in Established Industries by Breaking the Rules
GameChanging Strategies How to Create New Market Space in Established Industries by Breaking the Rules
Author: Constantinos C. Markides
Game-Changing Strategies explains the reasons behind this puzzle and presents practical ideas on how established firms could not only discover new radical business models but also grow them next to their existing business models. The challenge for established firms is not the discovery of a new business modelthe real challenge is how to m...  more »
ISBN-13: 9780470276877
ISBN-10: 0470276878
Publication Date: 5/23/2008
Pages: 256
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Publisher: Jossey-Bass
Book Type: Hardcover
Members Wishing: 0
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