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General Aviation Marketing and Management
General Aviation Marketing and Management
Author: Alexander T. Wells, Bruce D. Chadbourne
The second edition of General Aviation Marketing and Management retains the purpose of the first edition: to provide an extensive survey of the role of general aviation in our air transportation system and assess its impact upon the economy. All of the functions in the marketing process are thoroughly covered. The text has been critically review...  more »
ISBN-13: 9781575241920
ISBN-10: 1575241927
Publication Date: 11/1/2002
Pages: 392
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Publisher: Krieger Publishing Company
Book Type: Hardcover
Members Wishing: 0
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