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Generating Buy-In: Mastering the Language of Leadership
Generating BuyIn Mastering the Language of Leadership
Author: Mark S. Walton
Foreword by William Ury, coauthor of the bestseller Getting to Yes. Buy-in can be defined as the understanding, commitment, and action of people working to achieve strategic objectives. In 21st-century business, buy-in has become a crucial asset, and the ability to generate it has emerged as the leadership competency. The achievement of...  more »
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ISBN-13: 9780814407882
ISBN-10: 0814407889
Publication Date: 8/2003
Pages: 128
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Publisher: AMACOM
Book Type: Hardcover
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