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Getting the Most from Your Marketing Spend (Financial Times)
Getting the Most from Your Marketing Spend - Financial Times
Author: Alan Wolfe
This guide covers: how to get the most from every marketing pound; developing an appropriate marketing strategy; setting budgets and allocating resources; managing campaigns and evaluating results. It also evaluates the costs and benefits of particular techniques such as direct response adverts, direct mail and database marketing.
ISBN-13: 9780273607632
ISBN-10: 0273607634
Pages: 224
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Publisher: Trans-Atlantic Publications
Book Type: Hardcover
Members Wishing: 0
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