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Getting to Plan B: Breaking Through to a Better Business Model
Getting to Plan B Breaking Through to a Better Business Model
Author: John Mullins, Randy Komisar
You have a new venture in mind. And you've crafted a business plan so detailed it's a work of art. Don't get too attached to it. — As John Mullins and Randy Komisar explain in Getting to Plan B, new businesses are fraught with uncertainty. To succeed, you must change the plan in real time as the inevitable challenges arise. In fact, studies show ...  more »
ISBN-13: 9781422126691
ISBN-10: 1422126692
Publication Date: 9/1/2009
Pages: 224
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Publisher: Harvard Business Press
Book Type: Hardcover
Members Wishing: 1
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