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Getting it right the second time: How American ingenuity transformed forty-nine marketing failures into some of our most successful products
Getting it right the second time How American ingenuity transformed fortynine marketing failures into some of our most successful products
Author: Michael Gershman
ISBN-13: 9780201550825
ISBN-10: 0201550822
Publication Date: 1/1/1990
Pages: 270
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Publisher: Addison-Wesley Pub. Co
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 1
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