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Getting it Right the Second Time
Getting it Right the Second Time
Author: Michael Gershman
Introduces the concept of "re-marketing" to explain the dramatic transformations of Timex, 7-UP and 46 other initial marketing failures into some of the best known brands and products.
ISBN-13: 9781852511609
ISBN-10: 1852511605
Publication Date: 8/26/1991
Pages: 288
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Publisher: Mercury Business Books
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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