Giver's Gain The BNI Story Author:Ivan R. Misner PhD This is the introduction to BNI, the world's largest business referral and networking organization. Dr. Misner traces the history, growing pains, and innovations that have resulted in the best system for growing your business through referrals. Existing members should read to understand the organization and prospects should read so they will be ... more »compelled to seek out the group in their area. The other books in the series should be read subsequently so as to gain the greatest benefit.« less