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Search - Global Brand Power: Leveraging Branding for Long-Term Growth (Wharton Executive Essentials)

Global Brand Power: Leveraging Branding for Long-Term Growth (Wharton Executive Essentials)
Global Brand Power Leveraging Branding for LongTerm Growth - Wharton Executive Essentials
Author: Barbara E. Kahn
The branding bible for today?s globalized world — Today, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions, fl...  more »
ISBN-13: 9781613630266
ISBN-10: 1613630263
Publication Date: 3/5/2013
Pages: 134
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Publisher: Wharton Digital Press
Book Type: Paperback
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