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Global Business: Environments and Strategies: Managing for Global Competitive Advantage
Global Business Environments and Strategies Managing for Global Competitive Advantage Author:Johan Hough, Ernst Neuland, John Daniels, Tim Radebaugh, Ronel Erwee This book aims to increase understanding of global business issues and help managers to develop a global business mindset. Approaching international business from a Southern African and global point of view, the authors put Southern Africa's place in the 'global village' in perspective.