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Global Business Strategy
Global Business Strategy
Author: Robin John, Grazia Ietto Gillies, Howard Cox, Nigel Grimwade
This major new text looks at the key elements in the operation and strategic development of international firms. Offering a comprehensive theoretical approach, together with wide-ranging cases to illustrate central issues, this text takes a multidisciplinary approach to show how international firms operate in the changing global environment, and...  more »
ISBN-13: 9781861523525
ISBN-10: 1861523521
Publication Date: 12/26/1996
Pages: 448
Edition: 1
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Publisher: Cengage Lrng Business Press
Book Type: Paperback
Members Wishing: 0
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