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The Global Corporate Brand Book
The Global Corporate Brand Book
Author: Michael Morley
The definition of an organization is its brand, which has a measurable value. This new book examines the ways in which public relations practitioners can assume a leading role in building brand value by establishing trust and enhancing reputation for every type of entity. There are lessons for large corporations, family companies, professional ...  more »
ISBN-13: 9781403996633
ISBN-10: 1403996636
Publication Date: 6/15/2009
Pages: 256
Edition: 1
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Publisher: Palgrave Macmillan
Book Type: Hardcover
Members Wishing: 0
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