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Global Corporate Strategy and Trade Policy (International Business Series)
Global Corporate Strategy and Trade Policy - International Business Series
Author: Alan M. Rugman, Alain Verbeke
International business today functions in an environment increasingly dominated by the "triad" of economic power formed by the USA, Japan and the European Community. Multinational corporate strategies have to be formulated within the context of intense global competition between these three economic blocs. Alan Rugman and Alain Verbeke analyze t...  more »
ISBN-13: 9780415051958
ISBN-10: 0415051959
Pages: 192
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Publisher: Routledge
Book Type: Hardcover
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