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The Global Emerging Market: Strategic Management and Economics
The Global Emerging Market Strategic Management and Economics
Author:
Despite the growing importance of the global emerging market (GEM) for the world?s business, economies, and politics, it has received a relatively scant amount of academic attention in business and economics courses. This textbook is the first to focus on the GEM and its strategic and economic characteristics. The Global Emerging Market:... more » describes the fundamental economic base and trends of the global marketplace (GMP) as well as business and management development for the conditions of emerging-market countries (EMCs). Focusing on the formation of a strategic mindset and the decision making process, it explains how to analyze the basic economic factors and the global order, especially in times of crisis. This text also explains how to classify countries related to this new market of tremendous opportunities. Furthermore, the book includes recommendations on how to develop entry and exit strategies for the GEM, work in it and create efficient management systems. Features include:
Author:
Despite the growing importance of the global emerging market (GEM) for the world?s business, economies, and politics, it has received a relatively scant amount of academic attention in business and economics courses. This textbook is the first to focus on the GEM and its strategic and economic characteristics. The Global Emerging Market:... more » describes the fundamental economic base and trends of the global marketplace (GMP) as well as business and management development for the conditions of emerging-market countries (EMCs). Focusing on the formation of a strategic mindset and the decision making process, it explains how to analyze the basic economic factors and the global order, especially in times of crisis. This text also explains how to classify countries related to this new market of tremendous opportunities. Furthermore, the book includes recommendations on how to develop entry and exit strategies for the GEM, work in it and create efficient management systems. Features include:
- Extensive tables, charts, and graphs illustrating the strategic considerations of the GMP and the GEM
- End-of-chapter study questions
- Practical examples based on the author?s involvement in the development of the GEM, from both sides of the international transactions
ISBN-13: 9780415988391
ISBN-10: 041598839X
Publication Date: 2/3/2009
Pages: 488
Edition: 1
Rating: ?
ISBN-10: 041598839X
Publication Date: 2/3/2009
Pages: 488
Edition: 1
Rating: ?
0 stars, based on 0 rating
Publisher: Routledge
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review
Genres:
