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Global Marketing With 2001 Annual, Fifth Edition
Global Marketing With 2001 Annual Fifth Edition
Author: Jean-Pierre Jeannet, H. David Hennessey
The authors combine their teaching and professional experience to present students and practitioners with a viewpoint of international and global marketing. Through its managerial views and strategic focus, the text reflects the modern global marketing manager, and its coverage of global and international marketing applies to managers from any i...  more »
ISBN-13: 9780618071937
ISBN-10: 0618071938
Publication Date: 9/12/2000
Edition: 5
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Publisher: Houghton Mifflin Company
Book Type: Hardcover
Members Wishing: 0
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