Skip to main content
PBS logo
 
 

Search - Global Marketing: A Decision-Oriented Approach

Global Marketing: A Decision-Oriented Approach
Global Marketing A DecisionOriented Approach
Author: Svend Hollensen
The globalization of companies is the involvement of customers, producers, suppliers, and other stakeholders in the global marketing process. Global marketing therefore reflects the trend of firms selling products and services across many countries around the world. Drawing on an incomparable breadth of international examples, Svend Hollensen no...  more »
ISBN-13: 9780273726227
ISBN-10: 0273726226
Publication Date: 7/8/2010
Pages: 800
Edition: 5th Revised edition
Rating:
  ?
0 stars, based on 0 rating
Publisher: Financial Times Prentice Hall
Book Type: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review


Genres:


Back to the Top ↑
By using this Web site, you confirm that you have read, understood, and agreed to be bound by the Terms of Use. As an Amazon Associate we earn from qualifying purchases.
US Patent Number 7,877,315 | Copyright © 2004 - 2024 PaperBackSwap.com. All Rights Reserved.