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Global Marketing for the Digital Age: Globalize Your Business with Digital and Online Technology
Global Marketing for the Digital Age Globalize Your Business with Digital and Online Technology
Author: Bill Bishop
Packed with innovative ideas, entertaining examples, and unique research, this landmark book shows how to develop a global marketing program that uses digital technology to its fullest potential.
ISBN-13: 9780006386322
ISBN-10: 0006386326
Pages: 288
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Publisher: HarperCollins Publishers
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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