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Global Marketing: Foreign Entry, Local Marketing, and Global Management
Global Marketing Foreign Entry Local Marketing and Global Management
Author: Johny K. Johansson
GLOBAL MARKETING: Foreign Entry, Local Marketing, and Global Management can be used at the better undergraduate programs where the students have had some exposure to global management or global business or in the MBA curriculum. The subtitle for this text is an important way to remember what makes this book distinct. This text offers a three-pr...  more »
ISBN-13: 9780073658636
ISBN-10: 0073658634
Publication Date: 8/13/1999
Pages: 624
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Publisher: McGraw-Hill/Irwin
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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