Skip to main content
PBS logo
 
 

Search - Global Marketing Management

Global Marketing Management
Global Marketing Management
Author: Masaaki Kotabe
The ultimate objective of this book is to help you prepare for the 21st Century and become an effective manager overseeing global marketing activities in an increasingly competitive environment. This book is the first to offer a true global, as opposed to multinational perspective on marketing. This global approach also presents marketing in a c...  more »
ISBN-13: 9780471755272
ISBN-10: 0471755273
Publication Date: 1/9/2007
Pages: 720
Rating:
  ?
0 stars, based on 0 rating
Publisher: John Wiley Sons Inc
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
Reviews: Amazon | Write a Review



Back to the Top ↑
By using this Web site, you confirm that you have read, understood, and agreed to be bound by the Terms of Use. As an Amazon Associate we earn from qualifying purchases.
US Patent Number 7,877,315 | Copyright © 2004 - 2024 PaperBackSwap.com. All Rights Reserved.