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Global Marketing Management Update 2000
Global Marketing Management Update 2000
Author: Masaaki Kotabe, Kristiaan Helsen
The ultimate objective of this book is to help you prepare for the 21st Century and become an effective manager overseeing global marketing activities in an increasingly competitive environment. This book is the first to offer a true global, as opposed to multinational perspective on marketing. This global approach also presents marketing in a c...  more »
ISBN-13: 9780471353904
ISBN-10: 0471353906
Publication Date: 5/1999
Pages: 711
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Publisher: John Wiley Sons
Book Type: Hardcover
Members Wishing: 0
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