Skip to main content
PBS logo
 
 

Search - Global Marketing Management

Global Marketing Management
Global Marketing Management
Author: Masaaki Kotabe, Kristiaan Helsen
The ultimate objective of this book is to help readers prepare for the 21st Century and become an effective manager overseeing global marketing activities in an increasingly competitive environment. Rather than being bound by the traditional bilateral (international) view of competition and marketing, Kotabe and Helsen emphasize the multilateral...  more »
ISBN-13: 9780471230625
ISBN-10: 0471230626
Publication Date: 11/6/2003
Pages: 720
Rating:
  ?
0 stars, based on 0 rating
Publisher: Wiley
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review


Genres:


Back to the Top ↑
By using this Web site, you confirm that you have read, understood, and agreed to be bound by the Terms of Use. As an Amazon Associate we earn from qualifying purchases.
US Patent Number 7,877,315 | Copyright © 2004 - 2024 PaperBackSwap.com. All Rights Reserved.