Skip to main content
PBS logo
 
 

Search - Global Marketing Management

Global Marketing Management
Global Marketing Management
Author: Masaaki Kotabe, Kristiaan Helsen
Global Marketing Management prepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment.  The text’s guiding principle, as laid out clearly and methodically by authors Kotabe and Helsen, is that the realities of international marketing are more “multilateral.”  T...  more »
ISBN-13: 9780471482123
ISBN-10: 0471482129
Publication Date: 5/10/2004
Edition: 3rd
Rating:
  ?
0 stars, based on 0 rating
Publisher: John Wiley and Sons (ELBS Editions)
Book Type: Unknown Binding
Other Versions: Paperback, Hardcover
Members Wishing: 0
Reviews: Amazon | Write a Review



Back to the Top ↑
By using this Web site, you confirm that you have read, understood, and agreed to be bound by the Terms of Use. As an Amazon Associate we earn from qualifying purchases.
US Patent Number 7,877,315 | Copyright © 2004 - 2024 PaperBackSwap.com. All Rights Reserved.