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Global Marketing Management,canadian 2/e
Global Marketing Managementcanadian 2/e
Author:
Appropriate for upper-level college and university courses in international and global marketing. The Second Canadian Edition addresses the need to understand the global marketplace from a Canadian perspective, without being ethnocentric. It puts into practice the principal tenet of the global marketer: benefit from the similarities ... more »
Author:
Appropriate for upper-level college and university courses in international and global marketing. The Second Canadian Edition addresses the need to understand the global marketplace from a Canadian perspective, without being ethnocentric. It puts into practice the principal tenet of the global marketer: benefit from the similarities ... more »
ISBN-13: 9780139235665
ISBN-10: 0139235663
Publication Date: 10/1/1998
Pages: 625
Rating: ?
ISBN-10: 0139235663
Publication Date: 10/1/1998
Pages: 625
Rating: ?
0 stars, based on 0 rating
Genres:
- Business & Money >> Marketing & Sales >> Marketing >> Global
