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Global Marketing: New Profits for America
Global Marketing New Profits for America
Author: John S. Gordon
Identifies strategies and marketing techniques appropriate for international trade. Product and market assessment, travel, communications, organizational dynamics, trading rules and export practices are combined in this one source book. A draft international marketing plan is included to give a guide in instrumenting your own marketi...  more »
ISBN-13: 9781891249037
ISBN-10: 1891249037
Pages: 233
Edition: 1 ED
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Publisher: Global Training Center Inc
Book Type: Paperback
Members Wishing: 0
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