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Global Marketing Strategy
Global Marketing Strategy
Author: Susan P. Douglas, C.Samuel Craig
Unlike traditional texts that present a "4Ps overseas" approach, this text is the first to offer a truly strategic orientation to global marketing. Intended for an advanced course in international marketing, the book deals directly with issues facing today's global marketing managers. It provides readers with the competitive orientation and stra...  more »
ISBN-13: 9780071132770
ISBN-10: 0071132775
Publication Date: 5/1/1995
Pages: 576
Edition: International Ed
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Publisher: McGraw-Hill Education (ISE Editions)
Book Type: Paperback
Members Wishing: 0
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