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Global and Transnational Business : Strategy and Management
Global and Transnational Business Strategy and Management
Author: George Stonehouse, David Campbell, Jim Hamill, Tony Purdie
In this new edition of a successful textbook the authors assess the turbulent environment in which international businesses operate and the approaches to strategy formulation and implementation which can be adopted. They also examine the functional and operational management of companies and fuse together the theoretical and empirical aspec...  more »
ISBN-13: 9780470851265
ISBN-10: 0470851260
Publication Date: 10/22/2004
Pages: 496
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Publisher: John Wiley Sons
Book Type: Paperback
Members Wishing: 0
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