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Globalization of Consumer Markets: Structures and Strategies
Globalization of Consumer Markets Structures and Strategies
Author: Erdener Kaynak, Salah Hassan
The concepts, strategic frameworks, and cases in Globalization of Consumer Markets provide managers of global firms with new ideas for growth and keep them current with state-of-the-art global marketing strategies and management tools. With an increased understanding of the structure of today?s consumer markets, readers will find they have the k...  more »
ISBN-13: 9781560244295
ISBN-10: 1560244291
Publication Date: 5/27/1994
Pages: 333
Edition: 1
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Publisher: Routledge
Book Type: Hardcover
Members Wishing: 0
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