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Good Thinking: A Guide to Qualitative Research
Good Thinking A Guide to Qualitative Research
Author: Wendy Gordon
Goodthinking is Wendy Gordon’s personal guide to qualitative research theory, methods and practice based on 30 years experience in the field. This easy-to-read book charts the birth of qualitative research, its growth and subsequent maturity as a recognised component of the marketing toolbox. It also provides valuable insights into how th...  more »
ISBN-13: 9781841160306
ISBN-10: 184116030X
Publication Date: 8/1/1999
Pages: 336
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Book Type: Paperback
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