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Gorilla Marketing
Gorilla Marketing
Author: Tony Anderson
Gorilla Marketing is the insider story of how a maverick, orange start-up airline founded by Stelios Haji-Ioannou took on the might of Europe's aviation giants in a marketing war of attrition and emerged victorious. Written by Tony Anderson, easyJet's third employee and first Marketing Director, the book is laced throughout with humorous anecd...  more »
ISBN-13: 9781907652721
ISBN-10: 1907652728
Publication Date: 9/14/2010
Pages: 150
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Publisher: Grosvenor House Publishing Limited
Book Type: Paperback
Members Wishing: 0
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