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Grapevine : The New Art of Word-of-Mouth Marketing
Grapevine The New Art of WordofMouth Marketing
Author: David Balter, John Butman
For the last few years, marketers have been obsessed with creating word of mouth and buzz to compensate for the declining effectiveness of traditional advertising. There have been several books on this important subject (including The Tipping Point), but none with the real-world insights that Dave Balter offers as today’s leading...  more »
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ISBN-13: 9781591841104
ISBN-10: 1591841100
Publication Date: 11/3/2005
Pages: 288
Rating:
  • Currently 2.9/5 Stars.
 15
2.9 stars, based on 15 ratings
Publisher: Portfolio Hardcover
Book Type: Hardcover
Reviews: Member | Amazon | Write a Review

Top Member Book Reviews

 reviewed Grapevine : The New Art of Word-of-Mouth Marketing on + 35 more book reviews
Helpful Score: 1
This is a fun, well-written book about the power of "word of mouth" advertising. If you are in the field of sales, marketing or consumer research, I think the information in this book would be very relevant to your line of work.
reviewed Grapevine : The New Art of Word-of-Mouth Marketing on + 42 more book reviews
Helpful Score: 1
Super book re: word-of-mouth marketing. This book fills in the gap of the hands-on experience. Lots of anecdotes and vignettes to support the w-o-m marketing theory.
Read All 5 Book Reviews of "Grapevine The New Art of WordofMouth Marketing"

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 reviewed Grapevine : The New Art of Word-of-Mouth Marketing on + 116 more book reviews
this is a great book for someone that is interested in starting a new business. It explains a lot about the business world.
reviewed Grapevine : The New Art of Word-of-Mouth Marketing on + 31 more book reviews
I recieved as part of a BzzCampain (a marketing campaign run by Balter's compnay, BzzAgent), and found it pretty interesting. It's an easy read about non-traditional marketing campaigns and corporate marketing strategy. Definately a good read for anyone who's interested in corporate marketing strategies.
nos4atu avatar reviewed Grapevine : The New Art of Word-of-Mouth Marketing on + 35 more book reviews
Not my genre. Was given to me as a gift. Lots of useable info regarding business how-to's.


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