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Great Leads: The Six Easiest Ways to Start Any Sales Message
Great Leads The Six Easiest Ways to Start Any Sales Message
Author: Michael Masterson, John Forde
Marketing research shows that 80% of an ad's or sales letter's success comes from the headline and lead. — Every marketer worth their name can tell you how important the headline is. But far too many of those same marketers ignore the critical importance of the lead. — In Great Leads: The Six Easiest Ways to Start Any Sales Message, marketing geni...  more »
ISBN-13: 9780982150030
ISBN-10: 0982150032
Pages: 206
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Publisher: American Writers & Artists, Inc.
Book Type: Hardcover
Members Wishing: 2
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