Green Business provides a well-researched citique of "shallow green" consumerism, including specific examples such as biodegradeable plastics and dolphin-safe tuna. Clearly, the nimble leap of major corporations onto the Earth Day bandwagon is not enough.
Some people are doing more than just re-packaging business as usual, Green Business explories what kinds of "deep green" changes in the way we do business can help create a sustainable economy. The diverse contributors challenge us to make room for new concepts -- from the land trust movement and community-based agriculture to trash cash, green tax and free cities. They resurrect useful older ideas as well, from Amish econimics and communal land ownership to Gandhi's economic priciples.