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The Greenwash Effect: Corporate Deception, Celebrity Environmentalists, and What Big Business Isn?t Telling You about Their Green Products and Brands
The Greenwash Effect Corporate Deception Celebrity Environmentalists and What Big Business Isnt Telling You about Their Green Products and Brands
Author: Guy Pearse
Going green is the new black for big business. But how real is the climate-friendly revolution that?s being advertised? Toyota would like us to think that Mother Nature drives a Prius, Ford wants us to “Join the Green Revolution,? and McDonald?s has painted its golden arches green. Facebook has even “friended? Greenpeace. All across the globe bi...  more »
ISBN-13: 9781628737264
ISBN-10: 1628737263
Publication Date: 8/5/2014
Pages: 280
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Publisher: Skyhorse Publishing
Book Type: Hardcover
Members Wishing: 0
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