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Grow to Greatness-How to build a world-class franchise system
Grow to GreatnessHow to build a worldclass franchise system Author:Steve Olson How to build a world-class franchise system -- faster! This breakthrough book, Grow to Greatness, has instantly become the must-read, essential guide on how to build a world-class franchise system--faster! This book contains advice and proven, step-by-step systems and processes for emerging and established franchisors, as well as for anyone cons... more »idering franchising a business. Develop a high-performance sales program Improve ROI from marketing and ad spending Find and qualify the right prospects faster Measure results to improve performance Use brokers to boost sales Strengthen franchisee satisfaction and validation Benchmark your sales staff performance Stay current with technology, trends, and markets Also discover these time-tested ways to accelerate franchise development The Five Success Drivers to System Growth The Six Steps to Selling Success The Four Steps to Lead Generation Success How "selling CEOs" drive development Quick-start training for new franchisors and sales people Advanced sales training for seasoned pros Three keys for e-recruitment success« less