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Growing Your Business in Emerging Markets: Promise and Perils
Growing Your Business in Emerging Markets Promise and Perils
Author: John Caslione, Andrew R. Thomas
The future success of many companies in the United States and Europe is becoming more dependent on effectively developing and expanding markets in new emerging and partially developed countries. Few companies, however, know how to do it well, if at all. Their success rate is low, while the cost of failure remains high. Caslione and Thomas provid...  more »
ISBN-13: 9781567203394
ISBN-10: 1567203396
Publication Date: 8/30/2000
Pages: 272
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Publisher: Praeger
Book Type: Hardcover
Members Wishing: 0
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