From the back cover:
"From the author of Guerrilla Marketing now comes a sequel: Guerrilla Marketing Attack. To the millions of small and medium-sized businesses operating in a marketplace that is more competitive today than at any other time in history, this handbook is essential reading. Guerrilla Marketing Attack provides solid, practical, cost-effective advice on how to take advantage of the most recent advances in marketing. These advances could save your company and give you an all-important competitive edge.