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Hallmark Tourist Events: Impacts, Management and Planning
Hallmark Tourist Events Impacts Management and Planning
Author: C. Michael Hall
Over the last ten years, the role of the "hallmark event" - ranging from cultural festivals to Olympic Games, has become increasingly significant, and as tourism assumes the role of a leading global industry, the value of these events, both as politically symbolic and generators of enormous income, is perceived to be extremely high by most natio...  more »
ISBN-13: 9781852931476
ISBN-10: 1852931477
Publication Date: 9/17/1992
Pages: 224
Edition: illustrated edition
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Publisher: John Wiley & Sons Australia Ltd
Book Type: Hardcover
Members Wishing: 0
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