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Search - Hallmark Tourist Events: The Impacts, Management, and Planning of Event Tourism

Hallmark Tourist Events: The Impacts, Management, and Planning of Event Tourism
Hallmark Tourist Events The Impacts Management and Planning of Event Tourism
Author: Colin Michael Hall
Over the last ten years, the role of the "hallmark event" - ranging from cultural festivals to Olympic Games, has become increasingly significant, and as tourism assumes the role of a leading global industry, the value of these events, both as politically symbolic and generators of enormous income, is perceived to be extremely high by most natio...  more »
ISBN-13: 9780471946137
ISBN-10: 0471946133
Publication Date: 9/15/1992
Pages: 224
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Publisher: John Wiley & Sons Ltd
Book Type: Hardcover
Members Wishing: 0
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