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Handbook of Business-to-Business Marketing (Elgar Original Reference)
Handbook of BusinesstoBusiness Marketing - Elgar Original Reference
Author: Gary L. Lilien, Rajdeep Grewal
This insightful Handbook provides a comprehensive state-of-the-art review of business-to-business marketing. It supplies an overview and pioneers new ideas relating to the activity of building mutually value-generating relationships between organizations - from businesses to government agencies to not-for-profit organizations - and the many indi...  more »
ISBN-13: 9781781005361
ISBN-10: 1781005362
Publication Date: 1/30/2013
Pages: 800
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Publisher: Edward Elgar Pub
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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