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Handbook of Business-to-Business Marketing (Elgar Original Reference)
Handbook of BusinesstoBusiness Marketing - Elgar Original Reference
Author: Gary Lilien, Rajdeep Grewal
This insightful Handbook provides a comprehensive state of the art review of business to business marketing. Comprised of 38 chapters, written by internationally renowned contributors, each chapter provides: perspectives of a particular area or issue both from an academic and a managerial perspective (state of theory and state of practice); a co...  more »
ISBN-13: 9781849801423
ISBN-10: 1849801428
Pages: 800
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Publisher: Edward Elgar Pub
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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