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Handbook of CRM: Achieving Excellence through Customer Management
Handbook of CRM Achieving Excellence through Customer Management
Author: Adrian Payne
Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value, and this major Handbook of CRM gives complete coverage of the key concepts in this vital field. — It is about achieving a total understanding of the concepts that underlie successful CRM rather than the pletho...  more »
ISBN-13: 9780750664370
ISBN-10: 0750664371
Publication Date: 11/11/2005
Pages: 288
Edition: 1
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Publisher: Butterworth-Heinemann
Book Type: Hardcover
Members Wishing: 0
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