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Handbook of Customer Satisfaction and Loyalty Measurement
Handbook of Customer Satisfaction and Loyalty Measurement
Author: Nigel Hill, Jim Alexander
An examination of how to use research effectively. It takes the reader step-by-step through the process of designing and conducting a survey to generate accurate measures of customer satisfaction and loyalty. The research process is explained in detail, including questionnaire design, analysis and reporting, but the book also covers other elemen...  more »
ISBN-13: 9780566081941
ISBN-10: 0566081946
Pages: 290
Edition: 2nd
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Publisher: Gower Publishing Company
Book Type: Hardcover
Members Wishing: 0
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