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Handbook of Research in International Marketing, Second Edition (Elgar Original Reference)
Handbook of Research in International Marketing Second Edition - Elgar Original Reference
Author: Subhash C. Jain, David A. Griffith
The global expansion of business has generated a tremendous interest among scholars, but there remains a strong need for theoretical insights into conducting marketing operations abroad. This thoroughly revised edition addresses this lack in the extant literature. The book consists of insights from leading scholars in international marketing, wo...  more »
ISBN-13: 9781849803021
ISBN-10: 1849803021
Publication Date: 1/30/2012
Pages: 432
Edition: Second Revised
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Publisher: Edward Elgar Pub
Book Type: Hardcover
Members Wishing: 0
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