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The Handbook of Selling: Psychological, Managerial, and Marketing Dynamics, 2nd Edition
The Handbook of Selling Psychological Managerial and Marketing Dynamics 2nd Edition
Author: Gary M. Grikscheit, Harold C. Cash, Clifford E. Young
Updated and revised to present a clear yet basic understanding of the objectives, ideas and tools needed to sell effectively. Focuses on developing managerial skills, analyzing customers' requirements and personalities to create dynamic strategies. Discusses ways of handling objections; breaks down closing techniques; explores group dynamics inv...  more »
ISBN-13: 9780471600855
ISBN-10: 0471600857
Publication Date: 3/8/1993
Pages: 464
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Publisher: Wiley
Book Type: Hardcover
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