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Happy Customers Everywhere: How Your Business Can Profit from the Insights of Positive Psychology
Happy Customers Everywhere How Your Business Can Profit from the Insights of Positive Psychology
Author:
The best customer for any business is a happy customer. He returns again and again, brings his friends and relatives, and his loyalty becomes a marketing platform of its own. But growing a loyal base is challenging, and what works brilliantly for one company might backfire on another. Over the last ten years, however, researchers and psychologis... more »
Author:
The best customer for any business is a happy customer. He returns again and again, brings his friends and relatives, and his loyalty becomes a marketing platform of its own. But growing a loyal base is challenging, and what works brilliantly for one company might backfire on another. Over the last ten years, however, researchers and psychologis... more »
ISBN-13: 9780230116450
ISBN-10: 0230116450
Publication Date: 4/24/2012
Pages: 256
Rating: ?
ISBN-10: 0230116450
Publication Date: 4/24/2012
Pages: 256
Rating: ?
0 stars, based on 0 rating
Genres:
- Business & Money >> Marketing & Sales >> Consumer Behavior
- Business & Money >> Marketing & Sales >> Marketing
