Skip to main content
PBS logo
 
 

Search - Harry Potter: The Story of a Global Business Phenomenon

Harry Potter: The Story of a Global Business Phenomenon
Harry Potter The Story of a Global Business Phenomenon
Author: Susan Gunelius
The Harry Potter books are some of the bestselling books of all time. In this fascinating study, Susan Gunelius analyzes every aspect of the brand phenomenon that is Harry Potter. Delving into price wars, box office revenue, and brand values, amongst other things, this is the story of the most incredible brand success there has ever been and is ...  more »
ISBN-13: 9780230203235
ISBN-10: 023020323X
Publication Date: 6/15/2008
Pages: 216
Rating:
  ?
0 stars, based on 0 rating
Publisher: Palgrave Macmillan
Book Type: Hardcover
Members Wishing: 0
Reviews: Amazon | Write a Review


Genres:


Back to the Top ↑
By using this Web site, you confirm that you have read, understood, and agreed to be bound by the Terms of Use. As an Amazon Associate we earn from qualifying purchases.
US Patent Number 7,877,315 | Copyright © 2004 - 2024 PaperBackSwap.com. All Rights Reserved.